Success now depends on possessing a wide variety of skillsets ranging far beyond SEO and content to encompass, for example, data analytics, project management and visual skills.
Competition for talented digital marketers is fierce; every credible business wants an optimised website which ranks well in the search results, wants valuable content which attracts and engages potential customers, and wants to provide a smooth user experience, in order to complete specific (usually revenue) goals.
However, recruiting quality candidates can be a minefield. For the uninitiated, expecting to hire a multi-skilled generalist on a so-so salary is totally unrealistic - especially when individuals tend to specialise in one particular digital marketing discipline. That’s where we come in, helping clients bridge skills gaps and create attractive packages, while also helping candidates recognise their worth when applying for roles.
Specialising in SEO, PPC, content, design, social media and UX, Parity’s expert team - with a background in the industry - uses a candidate-first approach and unique data insights to identify and attract the best digital marketing people.
Our values define every interaction, which means we do what’s right to create exceptional outcomes. We build strong relationships with great candidates and have established an impressive pool of high-calibre digital marketing talent. Plus many clients trust us as a preferred recruitment partner, meaning we get top vacancies first. This people-centric strategy enables us to successfully match exceptional candidates with fabulous digital marketing jobs - and using our contacts can result in faster, more cost-effective, time-to-hire.
Read more about our people solutions
The digital marketing industry is ever-changing, covering a wide range of roles and with new
ones created all the time. Hence, this isn’t an exhaustive list, rather an example of the
skills/roles we look for:
● Social media
● UX/ UI
● SEO
● PPC/ paid media
● Conversion rate optimisation
● Content marketing
● Design & build
● Creative
● Market research
● Web performance
● Email marketing
We work with both in-house and agency clients; using our expertise to help the former identify
precisely which skills they require and sourcing talent for the latter.
Our client list spans a multitude of sectors, including government, technology, charity,
healthcare, retail, business services and broadcasting, while the agencies range from purely
SEO or web design to full-service digital marketing.
“Lucy was a tremendous help to me from start to finish of the hiring process. Her digital marketing
expertise is complemented by her innately friendly personality, which came through in our every
interaction. I would highly recommend her as an honest, talented consultant who certainly went the
extra mile to help us find exceptional candidates to join our team. We certainly won’t hesitate to call
Lucy when we’re next hiring!” - Genevieve Cosdon Creative Director and Co-Founder at Berman Lavo
“Lucy was a fantastic support in our hiring process. She was knowledgeable, professional and
an overall pleasure to deal with throughout the whole process. Lucy was responsive, helpful,
and always available to answer our questions. In my experience of working with recruitment
consultants, I wouldn’t hesitate in recommending Lucy as one of the best.” Marketing Manager
within the Facilities Industry
As the team’s Senior Operations Consultant, and with copywriting experience herself, Lucy is
the ‘go-to’ for all things digital marketing - and, as you can see, receives glowing feedback from
both clients and candidates. Her aim is to see businesses thrive through connecting with the
very best talent.